Heineken needed to introduce its new heineken bottle long neck design trough an event.
The budget was very limited , it was the brink of 2008 world economic crisis. There were rumors that some multinationals were gonna shut down in Morocco, including Heineken.
We took that very insight and played on it. We created a limited edition Heineken coaster that was entitled "Pot de départ" or Farewell party, and used it as an invitation to some journalists without more details.
As a result, on the day of the event, uninvited journalists where queuing to go in, everyone wanted the scoop live. In the event we revealed that it was a fair well party to the old bottle and a big welcome to the new one.